A brown asterisk symbol on a black background.
A brown asterisk symbol on a black background.
Black and white image of a snowflake with symmetrical six branches.
Black and white image of a snowflake with symmetrical six branches.

The Kindred Journal

Thoughtful ideas, practical advice and a fresh perspective on all things branding, websites and content. A little space to help you feel more confident, inspired and intentional about the business you're building.

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A star illustration
Finding Your People: A Practical Guide for Your Brand's Journey
Mallisa Mott Mallisa Mott

Finding Your People: A Practical Guide for Your Brand's Journey

In the intricate tapestry of brand building, identifying your target audience is akin to solving a complex puzzle. Each piece represents a facet of your audience's preferences, needs, and habits, contributing to the unique narrative that is your brand story. To make this process more tangible, let’s break it down into clear and actionable steps:

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The Art of Brand Development
Mallisa Mott Mallisa Mott

The Art of Brand Development

In the dynamic world of business, a brand is more than a logo; it's a living, breathing entity that tells a compelling story. While a logo serves as a visual cue, true brand development transcends aesthetics, diving deep into the heart of your business narrative.

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