You know those businesses that just get it? The ones that feel like a real person is behind the scenes. The ones you recognize before you even spot their logo… that somehow make you feel something, whether that's excitement, comfort, curiosity, or the overwhelming urge to immediately hand over your credit card. 💸
There's a reason for that- they know who they are and they know how to show it.
Every business has its own special something. A way of doing things, a perspective, a personality, or a little bit of magic that makes people choose them over everyone else.
Around here, we call that your secret sauce.
And I made you a quiz to help you find yours.
First things first. Yes, I made a personality quiz for your business.
Think those delightfully addictive personality quizzes we all used to take on the internet, except this one might actually help you make some pretty important decisions about your business (no hate, I will take just about any ridiculous Buzzfeed quiz, I can’t get enough).
I know. Personal growth and entertainment? What a time to be alive.
What's Your Brand's Secret Sauce? is a free, 12-question quiz designed to help you uncover the qualities that make your business different, understand how those qualities influence your brand, and figure out how to make more of them.
And because I believe good advice shouldn't always come with a price tag, you'll walk away with a personalized mini brand playbook, complete with practical next steps you can actually use.
No email address. No signup. No strings attached.
Just a little brand self-discovery, on me.
TAKE THE FREE SECRET SAUCE QUIZ →
Wait. My business has a personality?
Oh, absolutelyyyyy.
And I'm not just talking about whether your Instagram captions are funny or your brand colors are bright.
Your brand's personality is the collection of qualities that shape how your business shows up in the world. It's how you communicate, what you prioritize, how you treat your customers, what you believe in, what you're willing to do differently. And what people come to expect when they interact with your business. WHEW, THAT’S A LOT.
Maybe you're the business that makes everyone feel like an old friend.
Maybe you're the one with impeccable taste and a borderline obsessive attention to detail.
Maybe you're a little rebellious, questioning why things have always been done a certain way.
Or maybe your greatest gift is making complicated things feel surprisingly simple.
None of these approaches is inherently better than another.
But understanding which qualities are most natural to your business? That's where things get interesting.
Because when you know what makes your business special, you can stop trying to be everything to everyone and start making decisions that actually feel like you.
Meet the seven brand characters
Now, I'm not giving away all the good stuff. That would ruin the fun. But I will introduce you to the cast of characters you might meet along the way.
The Curiosity Cabinet
For the wonderfully curious businesses that find magic in the details and always have something interesting up their sleeves.
The Extra Chair
The natural hosts. The community builders. The businesses that make everyone feel like there's a place for them.
The Art of Knowing
For the craftspeople, experts, and thoughtful perfectionists who know that the little things are actually the big things.
The Plot Twist
A little unconventional. A lot of personality. These businesses have never been particularly interested in blending in.
The North Star
The steady hands and clear thinkers who make people feel like everything is going to be just fine.
The Keeper of Things
For the storytellers, tradition-lovers, and businesses that understand the beauty of something built to last.
The Beautiful Disruption
The question-askers, change-makers, and people who believe there's a better way to do business. And intend to prove it.
Recognize yourself in more than one?
Good. You're a human being running a business, not a character in a board game. Most brands have a little overlap, and that's part of what makes them interesting.
The quiz helps you identify your strongest tendencies and think about how to use them intentionally.
Okay, but how does knowing my brand personality actually help my business?
This is the part I get particularly excited about- because a brand personality isn't just a cute label you slap on your Instagram bio. It's a tool for making decisions.
And if you've ever spent 45 minutes debating whether a social media post sounds like you, changed your website copy approximately 900 times, or wondered why your branding looks nice but doesn't quite feel right, you might appreciate having one.
1. It makes your messaging sound more like you.
One of the hardest parts of running a business is figuring out how to talk about what you do without sounding exactly like everyone else.
You know the phrases.
We're passionate about quality.
We go above and beyond.
Your satisfaction is our priority.
Lovely sentiments. But they could describe just about any business on the planet. Understanding your brand personality helps you get more specific.
If you're an Extra Chair kind of business, your messaging might center on relationships, belonging, and the way you make people feel.
If you're The Art of Knowing, you might talk more about your process, expertise, and the thoughtful details that make your work exceptional.
Both businesses could offer the exact same service.
But the reasons people fall in love with them might be completely different.
Your personality helps you communicate those differences instead of hiding behind generic marketing language.
2. It gives your visual branding some direction.
Let's talk about the Pinterest problem.
You save a beautiful minimalist logo on Monday, fall in love with a colorful retro brand on Wednesday, and by Friday you're considering an entirely different aesthetic because you saw something cute on Instagram.
Sound familiar?
There's nothing wrong with loving lots of different design styles. But what looks good and what makes sense for your business aren't always the same thing.
Your brand personality helps create a filter for those decisions.
What kind of experience should your visuals create? What do you want someone to feel when they land on your website? Which design choices actually support the story you're trying to tell?
Suddenly, you're not choosing colors and fonts just because they're pretty.
You're choosing them with intention.
And yes, we can still make everything really, really pretty.
3. It helps you create content without reinventing yourself every Tuesday.
Imagine knowing exactly which stories are worth telling, which parts of your process to highlight, and what kind of content will feel natural for your business.
That's one of the biggest benefits of having a clear brand personality.
The Curiosity Cabinet might lean into interesting discoveries, behind-the-scenes details, and the stories people don't usually get to hear.
The North Star might be especially good at educational content that makes customers feel informed and confident.
The Plot Twist? Well, they're probably going to have some fun with it.
You don't have to follow a rigid formula or turn every post into a personality test.
But having a clear sense of your brand gives you somewhere to start. And sometimes, that's half the battle.
4. It helps you recognize the right opportunities.
Here's something we don't talk about enough in branding.
Knowing who you are also helps you recognize what isn't for you.
Not every trend needs your participation.
Not every collaboration makes sense.
Not every marketing strategy is going to work for your business, even if someone on the internet swears it's the secret to making six figures in six minutes.
When you're clear on what matters to your business, it's easier to evaluate opportunities through that lens.
Does this align with our values? Does it make sense for the people we serve? Does it feel like a natural extension of what we're building?
A strong brand doesn't need to chase every shiny new thing.
It needs to know which things are worth chasing.
5. It makes your business more recognizable, and more memorable.
Consistency in branding doesn't mean using the exact same template until the end of time.
It means creating an experience people can recognize and come to trust.
The way you speak. The stories you tell. The details you care about. The way someone feels after working with you.
When those things reinforce each other, your brand starts to feel cohesive.
And that's when something pretty wonderful happens.
People begin to understand what makes you different without you having to explain it every single time.
One more thing: Your brand personality isn't a box.
I want to be really clear about this.
You are allowed to evolve. You're allowed to experiment. You're allowed to have a business that's both thoughtful andplayful, polished and approachable, ambitious and deeply rooted in its community.
The point of this quiz isn't to hand you a label and tell you how to run your business forever.
It's to give you a starting point.
A little clarity about your natural strengths, a fresh perspective on how your business is showing up, and a few ideas for making it all work together a little better.
Think of it as a conversation starter with yourself.
Or, you know, a slightly more productive way to spend ten minutes on the internet.
Ready to find your secret sauce?
Whether you've been in business for ten years or you're still figuring out what your logo should look like, there's something valuable in understanding what makes your business yours.
Take the quiz, meet your brand character, and get a personalized mini brand playbook with three actionable next steps.
It's completely free, and you don't have to give me your email address to see your results.
Because I really do believe that good businesses deserve good branding. And sometimes, a little clarity is all you need to get moving in the right direction.
TAKE THE FREE SECRET SAUCE QUIZ →
P.S. If you finish the quiz and realize you'd love a little extra help putting your results into action, I've got something for that, too. Meet The Secret Sauce Session, a personalized brand review and one-on-one strategy session where we'll figure out what's working, what could use a little love, and exactly what to do next. No pressure. Just good advice for your good business.